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Friday, 08 January 2010

Where does the commission go after a home sells?

When I go out and meet with home sellers in Rock Hill, Fort Mill, Lake Wylie or wherever it may be in York County, the discussion of commission rates eventually comes up.  The seller of the home of course wants to know how much they will have to pay out in order for me to sell their home.  My pat answer to this question is that my office and I typically charge 6 percent for selling a home.

Sometimes after saying that, the customer will say, that is what I expected to pay in commission for a Realtor® to sell my house.  When that happens it saves me a whole bunch of communication as we are already in agreement.  Other times, however, I will hear this line, “well Bob at XYZ Realty told me that he would do it for this much (a lower percentage).  Well, all I can say is that you will get rates all across the board on commissions and service all across the board as well.  Discount agencies are starting to pop up in the York County area and across the country.  However, I would be very cautious of working with a discount listing agent and here is the reason why: 

1.       If you are paying for someone to place your home on the MLS at a discounted rate, you will be getting discounted services.  I know this because I see it every time that I have to deal with one of these agencies.  The seller of the home is left with all kinds of responsibilities and obligations that a Realtor® would normally handle.  Some discount brokers even expect sellers to do all of their own negotiations and paperwork.   

2.      Chances are you will have limited market exposure.  Discounted brokerages usually are not as diligent on the listing pictures of homes, updating home flyers, listing on both of the area’s multiple listing services (Yes, York County has two MLS providers.  Make sure that your agent can list on both.  Otherwise you are missing a huge chunk of potential buyers.), print advertising, online marketing presence etc…

3.      Communication with your real estate agent is bound to be minimal.  You are not paying them to be at your service promptly.  As a result, it is doubtful that they will be.

4.      Buyer agents don’t like to show discount brokerage types of homes.  The reason for this is that the Buyer’s agent knows that they will have to work harder with this property should their buyer want it.  The last one of these home sale transactions that I was involved with, on a property in Rock Hill, left me negotiating with the seller without the agent.  The agent just abandoned the seller and left them to work it out on their own!  The seller had no idea what they were doing or when it needed to be completed.  Communication was a hassle, and I got stuck with all kinds of extra responsibilities.  Needless to say, I wasn’t happy with the situation, and I felt badly for the seller.  My experience with the discounted rate listing was typical, according to other agents that I have spoken with.

During the listing presentation and when you are asking the commission rate question, it is easy to look at a commission and think, “Wow, that sure is good pay for what they have to do!”  Well, think of it this way, for every completed deal that looks like a big payday, think of all of the other efforts and expenses that a Realtor® has to incur to even be able to provide you service and complete that transaction.  Many times the efforts to secure a buyer or seller client fail despite our best efforts.  Other times deals fall through after much effort on the part of the agent at no fault of theirs.  A Realtor® only gets paid based on results and on nothing else.  So, if your real estate agent sells your home on Lake Wylie, Fort Mill, Rock Hill or wherever, he has done his job and deserves to get paid what he makes.  In the type of market that we are experiencing right now, bringing a buyer to the table and getting a deal completed is a good feat.  If your Realtor® gets your house sold, thank them for a job well done! 

So what does an agent’s commission cover?

Typically, agents equally split the commission between the listing agent and the selling agent.  However, commission splits can vary depending upon the agreement of the seller and listing agent.  An agent's commission pays for all kinds of things from advertising (print, signs, flyers, stationary, business cards, postage, online social media sites), to covering their various association fees, company fees, telephone and computer expenses, personal website fees, lead management software and maintenance, desk and/or office space fees, auto and gasoline expenses, occasional meals/gifts, professional clothing, etc...The expenses are significant.  Let’s not forget that an agent shares a portion of his commission with his firm too!  Some agents pay 50% or more of it. 

Hopefully, after completion of a transaction, there is a bit left over from all of those expenses that an agent can call profit.  It is with those funds that the agent pays for the living expenses for his or her family.

Here is the bottom line.  If you want to sell your home for the most amount of money that it will possibly fetch, you should hire an agent that is going to be active in pursing your best interests, marketing your home to expose it to the maximum number of potential and qualified buyers.  Your best bet to get that accomplished is to hire a full service real estate firm.

I hope that your home selling endeavors are successful,

Happy selling

Ross Harkness, SFR

Realtor®/Builder

Palmetto Property Pros

Wilkinson and Associates Real Estate

803-372-8867

POSTED BY: Ross Harkness AT 08:10 am   |  Permalink   |  0 Comments  |  E-mail this
Wednesday, 09 December 2009
Everyone has heard the stories of people who have bought a home, fixed it up and sold it again for a huge profit in just a short time span. It’s become a regular part of the American folk lore. But the truth is that it can still be done, even in this existing housing market, right here in York County. Whether you live in Fort Mill, Tega Cay, Rock Hill, Fort Mill, Clover, York, Lake Wylie, or across the border in North Carolina, you can still find a great bargain of a home, fix it up and turn a profit. Is it as easy as it was in the past? Maybe not, but the trick now, as it has always been, is finding the right home at the right price in the first place. 
There are lots of ways to find good deals right now. There are short sales. This is when a seller owes more on the home than it is currently worth and requests that the bank take less for the existing note. There are REO properties, bank owned homes that have been foreclosed upon or taken back by the bank for any reason. There are deals on new construction, and of course there are deals on resale homes, at least the ones where the owner is highly motivated to sell.
Regardless of how you find your good deal on a home, the only way to increase your equity on a home by remodeling is by doing nice looking fix ups. This means that the job that you are doing should help the house flow better, feel better and/or look better. Depending upon the age, size and neighborhood of the existing home, will dictate how much money you want to put into the project. I wouldn’t recommend putting a large addition on a home in a subdivision where no other homes are close to the size of the newly enlarged home. However, on that one, I might recommend increasing the curb appeal with some nice exterior landscaping, a coat of paint on the inside or outside, installing upgraded moldings in the home etc…Small items. You may also consider the idea of a kitchen or bath remodel. Now on the other hand if that same home is in a neighborhood where many of the homes have added footage. That addition might be a good decision. The key is to be consistent with the projects that you perform on the home and how they fit for the neighborhood.
As a lifetime contractor, remodeler and property investor, I have always found that improving the kitchen and baths pays off when I have gone to sell the home. These are the main focus areas when people are buying a home and considering whether they could see themselves in the home. Here is a list of other items that I think would pay off for you, in fixing up your home’s resale potential, without killing your budget:
1.      Fresh paint. If you are going to do it, take the time to prep all of the surfaces to be painted first and to cut the lines in cleanly while applying the paint. Earthy natural tones are a safer bet than the outrageous colors. Leave most of the colors of the crayon box out to appeal to the highest number of potential buyers. Some color is good, but don’t overdo it. The surface preparation is just as important as putting on the paint. Fill old nail holes. Make sure that the texture on walls and ceiling is consistent and ready for the new. Sand moldings as needed to guarantee a good finish for the newly applied paint. Dust after sanding walls, moldings doors etc…Paint doesn’t apply well or look good on dust or dirt. If you have stains, apply a stain killer prior to painting as part of the prep process.
2.      Install taller baseboards, new door and window casings and crown molding. This is something that your professional could do very easily, but you could complete as well. All you have to do is be able to read a tape measure correctly, and make a clean cut with a saw. You can buy a reasonable trim kit saw for cheap in a do it yourself store, although a nice electric compound saw (cuts a bevel and angle simultaneously) is even better if you can afford it. If you are doing crown moldings too, you will definitely want a compound cutting saw. Make sure if you are going with paint grade trim to caulk the joints and the transition from the molding to the wall. It makes the trim and paint job look much cleaner.
3.      Change out and upgrade your home’s lighting and plumbing fixtures. It’s always a good idea to hire a licensed professional for these trades. Be consistent on the fixtures. Try to keep a common look/theme throughout the house. Consider adding some can or recessed lighting in areas where there is minimal light. Many homes are missing accent lighting that would really enhance the appearance of a room.
4.      Change out old electric receptacles and lighting switches with newer ones. Once again, really a job for a licensed electrician. However, it need not be an expensive one. They can usually do about 15-20 of these in about an hour. Make sure that you replace the cover plates too!
5.      Replace old door hardware. This is something that you can do on your own. Levers are really nice. If you decide on levers, make sure that you buy the correct handing for the door and the way it swings. Old painted hinges are fairly easy to change out as well. Some have rounded corners and others have pointed corners. Check with what is installed in your home prior to purchasing new hinges to ensure that they will fit correctly.
6.      Re-grout the tile on countertops, floors, tubs and showers. This job isn’t fun, but it will really make the space look better when completed. Unfortunately, if the tile is damaged and just way too out of date, you may have to replace it too. When you are ready to install the grout, make sure that you have a couple of buckets for clean water and one to mix your grout. You will also want some hydraulic sponges for cleaning up and a grout float to install the material.
7.      Upgrade your flooring. Hardwoods are a great way to go. Make sure that you understand about the underlayment needed for the product that you have chosen and that you let the material acclimate in your home for several days before installing. Another good option is to install porcelain tile in the kitchen, baths and laundry rooms. It is more durable than ceramic tile and less apt to break. Replace old ratty looking carpet with new carpeting. Don’t skimp on the padding material, even though it’s cheaper. Your better off installing cheap carpet over a good pad then good carpet over a cheap pad. Make sure that if you are replacing carpet that it’s the same color throughout the house. Remember consistency in color schemes for your feel/flow of the home.
8.      Remove the old acoustic (popcorn) ceilings. When you see this stuff, it’s a sure sign of a home that is older and needs updating. While the acoustic ceiling material does help for sound absorption, it does not help for aesthetics, and you can always dispel sound in other ways. Note: This project is messy and you will have to perform some drywall work afterwards and then paint. I recommend bagging the entire walls and room in plastic if you are going to do this job or at a minimum remove all of the furniture and cover the floors. There are two types of acoustic. Drywall acoustic is easily scraped, but plaster acoustic is a pain to remove. If you have that type you may want to reconsider how the job may be performed. I have skinned ceilings with new drywall and skim coated the plaster ceilings on jobs in the past as alternatives to scraping. 
9.      Fresh flowers and landscaping. Good curb appeal is a crucial element of getting a good buyer into your home. If it doesn’t look good from the street, they might not even want to come into the home. Talk with your local nursery and plant seasonal flowers that will bloom during different times of the year to maintain some color during all seasons.
Larger projects include kitchen and bathroom remodeling, additions, decks and concrete work. For these larger projects, I recommend consultation and the hiring of a good local professional. I will write another article on the interviewing, selection and hiring of a contractor for another time.
Good luck and God bless you in your efforts to improve your home. If you want any more information about any of these processes or any construction process, I would be happy to assist you. Feel free to contact me anytime via phone or email. I answer when you call.  If I’m not able, I am a prompt call returner.
Ross Harkness, SC Realtor®/Lic. Builder, NC Broker
Palmetto Property Pros
Wilkinson and Associates Real Estate
POSTED BY: Palmetto Property Pros AT 03:39 pm   |  Permalink   |  0 Comments  |  E-mail this

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